Before you can design a product you must understand why it should exist in the first place.​ In order to understand the key drivers of a project I will:

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• Interview key stakeholders

• Create a value proposition

• Host a kickoff meeting 

After understanding the basic needs of the project I begin my research. Some of the questions I answer through interviews and competitive research are:

 

• Who are my users?

• What kinds of technology are they using?

• What comparable products already exist?

After conducting my research I create three to five fictional user personas to represent the users of the product I am designing. These personas contain:

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• A short biography

• Frustrations with current product or process

• Goals

• Motivations

• Other helpful details

With each persona, I create a basic experience map of a users' steps and feelings while interacting with the product or service in order to reach their goal. I will take special note of the users:

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• Emotional Experience

  • Emotions throughout the journey

  • Emotions towards the product

• Physical count of 'clicks' to reach goal

Once the basic experience map has been created I begin designing the product or service. During the design process I will create numerous versions of the following:

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• Hand-sketched wireframes

• Low fidelity designs

• High fidelity designs

• High fidelity prototypes

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Tools: Sketch, Adobe Illustrator, Adobe XD, MarvelApp, Invision

After iterating through numerous design versions and user testing the team will decide on a finalized design and experience. At this point I will deliver the following products to the design team:

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• Pixel-perfect images of all screens

• In-depth style guide

• Redlines

• Continuous communication and support during development